Vito.
VITO VESELINOVIC · MARKETING LEAD & CONSULTANT

Marketing
that moves
things.

I build brands people remember, then turn that attention into revenue. Nine years across travel, spirits, and specialty coffee, leading teams, not just decks.

See the work→Start a real conversation
Vito Veselinović presenting on stage
15M
Average monthly views (peaking at 35M)
$900K
Sponsorship revenue generated
3×
Email revenue growth, year over year
40K → 115K
Followers grown in 2 years
5
CEE markets led
About · The System

Allow myself to introduce…
myself.

I've spent nine years turning "we need more marketing" into actual numbers: record sales years, audiences nearly tripled, teams built from one person into seven.

I work between the brand people feel and the growth the business needs. Big on strategy. Bigger on execution. Always chasing the idea that makes someone pause, smile, and click.

"You've got the frame.
I paint the picture."

01

Brand

Why people remember you.

02

Content

How you show up.

03

Growth

How attention becomes revenue.

Brand without growth is a moodboard.

Growth without brand gets expensive.

Content without either is just noise.

Vito on a couch with a gin in hand
Celebrity & Creator Collaborations

Work with the famous,
the scrappy, and
everyone in between.

Tony Hawk holding a glass for the Flaviar Father's Day campaign

View on Instagram ↗

Flaviar · Tony Hawk

Tony Hawk had 10 minutes.
We needed a whole campaign.

Flaviar booked Tony Hawk for a Father's Day spirits campaign, and the entire shoot was 10 minutes at his house. One take, no resets. So the copywriter and I built a shot list that pulled double duty. Every setup had to land a joke, a product beat, and a call to action at once.

The trick was writing around Tony instead of at him. We listened for the bits he already did when he talked about spirits, then wrote gags that lived in his world. Best one: he's by his ramp and says, "Want to see a new trick I came up with?" You brace for a skate move. The trick was: Ice plant to 540. He swirls the ice in his glass and lands the line.

Ten minutes later, we had a full Father's Day campaign.

Flaviar · Martha Stewart

Martha Stewart sent us some footage.
We made it feel like a story.

No shoot, no brief. Martha's team sent over raw clips and left the rest to us. I shaped them into a campaign with a narrative that felt intentional, like it was planned start to finish. Sometimes the craft is in the edit, not the shoot.

GOAT STORY · Freestyle Skier

No budget? Trade favors.

At GOAT STORY I noticed Slovenia's champion freestyle skier was already a fan of the brand. So I invited him over, shot a few clips, and cross-promoted his cured-ham company on our Stories in return. Two brands, one afternoon, zero spend.

Selected Work

Three companies.
One way of working.

Case 01
Case Study · Megabon

Turning email into
a revenue channel.

As Head of Marketing across five CEE markets, I own the CRM. The email program was doing the bare minimum, so we rebuilt it around segmentation and lifecycle automation instead of one-size-fits-all sends.

We mapped the customer lifecycle and built flows for each stage: retargeting and remarketing, upsell, win-back campaigns, and dedicated tracks for at-risk, inactive, and high-intent customers, each one personalized to where the customer actually was.

Result
3× email revenue,
year over year.
Before

One list.
Same message.

  • Basic newsletters
  • Manual sends
  • Limited segmentation
The Rebuild

A CRM system
built around behaviour.

Segmentation
Automation
Personalisation
Lifecycle triggers
The Result
3×
Email revenue
year over year
Lifecycle
  1. New subscriber
  2. Engaged browser
  3. First booking
  4. Repeat customer
  5. At risk
  6. Win back
Case 02
Case Study · Flaviar

From one account to the
company's content engine.

I joined Flaviar to run social and left leading a four-person content department. We got good enough that the whole company routed its content through us: brand social, their own product lines, and paid brand deals.

The bet was simple: stop posting product shots, start building a place spirits lovers wanted to hang out. So I created repeatable original formats: a cocktail show, a whiskey tasting series, and a bi-weekly news show. We also put real customers on the feed through UGC.

When Flaviar launched a spirits advent calendar, my team and I made a "Did You Know" video for every day of the box to add value. It worked so well that the next year we leveled up: a professionally produced drink-along on YouTube, hosted with a spirits connoisseur.

Result
Instagram 40K → 115K in two years.
Up to 1M accounts reached monthly.
$900K in sponsorship revenue.
Flaviar Advent Calendar 2021 key art

Flaviar's Advent Calendar Unboxing

A video companion for every whiskey in Flaviar's Advent Calendar. The 2020 edition ran across social media. In 2021, the format expanded into a company-wide YouTube playlist.

Let Me Mix That For You cocktail show still

Let Me Mix That For You

A cocktail show built to prove the versatility of each featured spirit. Every episode turned one product into three original recipes, with a pinch of humour.

F News episode still with host

F News

Flaviar's own news show, covering updates from the Club and the wider craft spirits world. The format educated viewers while creating sponsorship inventory for business partners.

Case 03
Case Study · GOAT STORY

Coffee, design, and a
10-year-old mug that
came back to life.

As Marketing Lead and Brand Manager, I ran the full marketing function for a global specialty coffee brand. The bet: for the GOAT Mug's 10th anniversary, and the company's, we'd stop leaning on our most expensive products and go back to the origin story.

I scripted and directed a five-part anniversary series on the company's inception, then sent the mug to a handful of niche creators to see what they'd make of it. One cosplayer's video nailed it and took off. That month became our biggest ever, and 2024 became the biggest financial year in the company's history.

Result
Record-breaking year.
Biggest single month on record.
A 10-year-old product, relevant again.
Anže Miklavec in a GOAT STORY shirt holding the GOAT Mug, from the 10-year anniversary video series
10-year anniversary series
Five-part video · back to the origin story
The GOAT Mug product still lying on frost-covered leaves
The GOAT Mug
The product that started it all
TikTok creator holding the GOAT Mug, video with 235K likes
Creator collaboration
1.7M views · 235K likes
Testimonial

"A full-stack creative with a rare mix of strategic thinking, hands-on execution, and an instinctive feel for culture. The kind of marketer every brand wishes they had on their team."

Anže Miklavec, Founder & CEO, GOAT STORY
Work With Me

Senior marketing,
where it matters.

For a full-time leadership role, fractional support, or a focused project. I connect brand, content, CRM, and growth, then make the work happen.

The setup can change. The standard does not.

01

Social & Content Strategy Audit

Project-based or monthly retainer.

I look at what you're doing, what's leaking, and hand you a prioritized action plan to fix it. Five-day turnaround. Clear and actionable, no fluff.

02

Content & Brand Direction

Project-based or monthly retainer.

Ongoing strategic direction for your content across platforms. I shape the strategy and creative direction; your team or mine executes.

03

Email Marketing & CRM

Custom quote

Klaviyo setup, segmentation, automation flows, and lifecycle strategy. I build the system that keeps working after I'm gone.

Contact

Let's talk.

Got a project in mind? A brand that needs direction? Or just want to see if we're a fit? Reach out. I respond fast and I don't do corporate small talk.

How it works
  1. 01Send me a message with a brief on what you're working on
  2. 02We get on a call: no pitch decks, just a real conversation
  3. 03If it's a fit, we move fast
Location
Ljubljana, Slovenia
Start a real conversation→Download CV ↓Content Portfolio ↓
Vito on the street in a camel coat